I’m currently a lead visual designer at Rodan + Fields and am based in the SF Bay Area.
Previously, I worked at Tea Collection, building a powerhouse of a creative team that handled all aspects of design—from print to web—before I turned to UX as my sole focus. With a comparative literature degree from Dartmouth College, my path to design is traced from a love of words and the power of storytelling—verbally, visually and, now with UX, experientially.
Outside of design, I love working with my hands and have dabbled in woodworking and jewelry making, landing on knitting as my craft vice of choice. I knit sweaters mostly and enjoy encouraging others around me to join me in my addiction (get a taste of my knitting adventures on my blog).
When not stationary while designing or knitting, I love spending time with my family, preferably outdoors hiking or walking the streets of an unexplored city.
Coming from a background in graphic design, I’m keenly aware of balancing aesthetics with business needs. I am drawn to UX and the design thinking process because I can check-in with users to test out my ideas and use data to further inform my design decisions.
Currently, I’ve adapted a process that takes available user research and business needs/assumptions to understand the lay of the land. Once I’ve understood the problem to be solved, I start the ideation of user flows and wireframes and then turn these into quick, early prototypes to test with users. Depending upon the feedback, designs are iterated and tested again before hand-off for build/development. During this process, I engage the expertise of all relevant parties (business stakeholders, product managers and engineers/developers) to ensure that all angles of the problem are being addressed by a potential design solution.
As a manager, I use the same philosophical approach: empathize to understand the designer’s current status, provide the room to expand and learn, and check-in regularly to iterate on any challenges that may have arisen.