Image Image Image 01 Image Image Image Image Image Image Image Image Image Image

My Online Portfolio.

Scroll to Top

To Top


Redesign of Gift Wrap in Checkout

UI/UX, Visual. Many customers were experiencing confusion around the gift wrap section of checkout—shoppers were reporting that they had chosen a gift wrap option but received their orders without including that gift option. In working through the user flow and probing into the customer reports we had received, we pinpointed the issue to UI design.

I created four different design versions of the gift wrap flow and conducted user tests with internal employees to clarify any points of confusion. Taking findings from this informal user research, I refined the design and worked with the developers to finalize a design and flow that improved UX and reduced customer complaints regarding missing gift wrap in their orders.

At the same time, the new design also incorporated gift wrap with more color options and a compelling visual story which increased conversion on gift wrap.

Submit a Comment