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My Online Portfolio.

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Project

TeaCollection.com Match Maker Shop

UI/UX. Many customers were asking Tea for outfit creation guidance, specifically around how the colors of tops and bottoms worked together. Tea wanted to use this opportunity as a means of showing a curated group of products that would seamlessly work together—no matter what top or bottom was selected by a shopper (and avoid any possibility of a mismatched outfit)—and facilitate a higher AOV by allowing shoppers to add multiple items to their cart with one click.

I created an experience that would present the grouping of these merchant-curated collections (via color palettes navigable by the shopper) in a format that gave the shopper a chance to browse up to 3 outfit options in one glance when viewed on a desktop/tablet platform.Once a shopper found their ideal outfit, they could then add the entire outfit to their cart with one click. To view specific product details, I integrated the “Quick View” functionality where individual items could be added to a cart.

Flexible and scalable, this experience has proven highly successful in multiple applications (ie, seasonal swim shops, girl/boy outfits) and has seen high engagement with shoppers.

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