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My Online Portfolio.

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Project

TeaCollection.com Wishlist Feature

UI/UX. Working within the confines of an out-of-the-box experience for a wishlist feature, I analyzed the current user flow to see where improvements could be made to the experience.

The mobile experience was key as we were realizing that more and more shoppers were interacting with the site on their mobile device—but to browse/preview rather than to shop. We wanted the wishlist to function as a shopping list so shoppers could easily add items while on the go, then have the option to access the list on their desktop computers to make the final purchase or share the list.

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