Each season (Spring/Summer, Fall/Winter), a new country is selected as a source of inspiration behind Tea Collection’s children’s clothing. For 2011, I concepted, art directed and designed campaign imagery around Spain (Spring/Summer) and Mexico (Fall/Winter) with collaborators Joshua Tetrault (co-art director) and Laurie Frankel (photographer).
Taking a cue from the collection’s Catalonia inspiration and Picasso’s history in Catalonia in particular, we focused the photo shoot concept for this catalog around the artist’s studio—inside and out.
We took to the boats, docks and beaches for Tea’s nautical take on the Catalan town of Cadaques, Spain.
We focused this catalog’s photo shoot around subtle (and not so subtle) references to the iconic figure of Frida Kahlo and the everyday textures and colors of modern Mexico.
BACK TO SCHOOL 2011
Elements of Mexican pop culture and vibrant markets in a desert setting highlight the collection’s Mexican inspiration.