I redesigned the checkout flow for the fourth re-platform project of Tea Collection’s site. With a rapidly growing customer base, a switch to a more robust platform was in the works and the checkout flow was to be the first flow to get redesigned from a responsive perspective.
Rethink the checkout process for optimal multi-channel user experience.
Team / My Role
UX designer (me), product manager
Design a checkout flow that could elegantly adapt to the various devices used by Tea Collection’s customer base, with a growing percentage coming through mobile.
Tea Collection was exploring the option of a new ecommerce platform which involved a responsive site design. Working within the available functionality of the new platform while incorporating the current look-and-feel of the site, I designed a checkout flow that incorporated the Foundation responsive framework across the breakpoints of mobile, tablet and desktop but used an adaptive mindset to design custom tweaks where I thought necessary.
I created high-fidelity wireframes to communicate the design to the development team, working cross-functionally on a weekly basis to discuss any issues/concerns until it was decided that this project would not move forward.